Market Study

With 100% focus on automotive aftermarket, we offer market information as well as data-driven marketing strategies in the automotive aftermarket. 

With our product portfolio for pricing, product and channel management, our clients gain valuable market insights and improve their competitiveness

Market Study

Our market research covers below categories:

• Replacement Rate

• Market Size

• Market Share

• Competitor Profile

• Product Outsourcing

• Customer Assessment

• Brand Awareness Study

• Repair Shop Research

Replacement Rate

Our parts replacement rate tracking study allows you to see changes in these rates over long periods of time and really understand where the failures and replacements are occurring, it can be detailed by:

• Car age

• Product category

• Vehicle type

Market Size

• By OEM brand

• By car model

• By part number

• By geographic region

• By car segment (Low/Middle Luxury)

• By year (with forecast 5 years)

Market Share

• By channel ( OES vs. IAM)

• By competitor

Competitor Profile:

• Turnover and breakdown

• Market share

• Pricing structures

• Products and service coverage

• Key customers(distributors)

• Marketing advertising and branding

•  

Customer Assessment:

• Selection criteria

• Unmet needs

• Pain points

• Comments on competitor brands

• Decision making process